Rankings checked 19 Jun 2026 · UK · Desktop · Top 30 results · via DataForSEO

Note: 100% bounce on /ultrasound-steroid-hla likely indicates users land via ad/organic and immediately click to book — not a real bounce signal. Team page low bounce = high engagement.

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  No dedicated Psychotherapy page (P&M)

  P&M has a psychotherapy service and a weekly target of 3 new patients, but ranks >30 for all related keywords ("psychotherapy kingston upon thames", "cbt therapist kingston"). There is no dedicated /psychotherapy or /talking-therapy landing page indexed in top 30 results. A targeted page with treatment information, FAQ schema, and a booking CTA is needed before this service can grow organically.

  Rob / Cal
• ⚠️
  Massage keywords weak — no page 1 presence (P&M)

  "Sports massage kingston" (higher search volume, shorter tail) returns no result in top 30. The longer variant ranks at position 20. The massage service is labelled internal-referral-only in the dashboard, but if that changes this is a key gap. Even if massage stays internal, ranking for these terms improves domain authority for other pages.

  Cal — confirm if massage is being marketed
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  "Ultrasound scan kingston" stuck at position 23

  US Scans has a weekly target of 8 new patients and ad spend of £391/month, yet the core organic keyword ranks page 3. A content page targeting this keyword (with FAQ schema, pricing info, booking CTA) could pull organic alongside the paid traffic and reduce CPA. The musculoskeletal ultrasound variant is already at pos 6 — build on that foundation.

  Rob — page content needed
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  P&M ranks for chiropractic keywords — may dilute KCWC

  physioandmore.co.uk shows at positions 7–10 for "chiropractor kingston" keywords, competing directly with KCWC's own positions (4–5). Since they are under the same group, this is internal competition. Consider adding a noindex to the P&M chiropractic/physiotherapy comparison page, or restructuring it to refer traffic to KCWC rather than compete for the same SERP slots.

  Cal + Rob to decide
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  Blog velocity is the biggest SEO lever available right now

  Only 3 blog posts total — 2 published in June. Google's Helpful Content framework and AI citation models both favour sites with regular, expert-written content. Target: 2 posts/month per clinic. Priority topics for P&M: psychotherapy explainers, massage guides, ultrasound scan FAQ. For KCWC: add a blog section and publish chiro condition guides (sciatica, neck pain, disc herniation). This also builds GEO presence as AI assistants increasingly cite clinic content.

  Cal — existing Claude → Rob → WP workflow in place for P&M
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  Team page is outperforming all service pages organically

  /meet-the-team/ gets 147 organic sessions — the second highest organic page after the homepage. This signals that people are searching for individual practitioner names. Adding individual practitioner schema (Physician/MedicalProfessional JSON-LD) and linking from the team page to each practitioner's service pages could convert this traffic more effectively into bookings.

  Rob / Dennys
• ✅
  MSK Injections SEO is the strongest asset in the portfolio

  Positions #1 and #2 for "steroid injection kingston", "ultrasound guided injection kingston", and "cortisone injection kingston upon thames". This is genuinely excellent for a local clinic service — reflects the USGI pages, Arthrosamid blog content, and the established service reputation. Protect these rankings by continuing to add injection-related content (the Arthrosamid series is working) and monitoring for new competitors.

  Maintain momentum