Last data pull: Fri 19 Jun 2026 · Google Ads data updated daily 1am via script
This Week — w/c Mon 16 Jun (partial: Mon–Fri)
New Patients (week)
11
vs 35 weekly target (all services)
New Patients (June)
42
vs 80 monthly target (physio only)
Google Ads Spend (30d)
£1,141
4 active campaigns · 28 tracked conversions
Organic Search Sessions
1,171
Apr–Jun · 37% bounce (best channel)
Paid Sessions (Apr–Jun)
10,590
Cross-net + Display + Paid Search + Social
New Patient Performance — by Service
Weekly target shown. Current week = Mon 16–Fri 19 Jun (partial). Monthly = Jun 1–19.
Physiotherapy
8
this week
30 new patients in June · target 80/month
Weekly target: 20 · This week: 40% of target
Google Ads active
Osteopathy
0
this week
0 new patients in June
No target — service winding down
Winding down
Massage
—
Referral-driven · ~80% of new chiro/physio patients
No paid marketing target · tracking actuals only
Internal referral
Psychotherapy
0
this week
0 new patients in June · target 3/week
Weekly target: 3 · Tues 2–8pm only (6 slots)
Just launched Jun — no data yet
Ultrasound Scans
2
this week
7 new patients in June · target 8/week
Weekly target: 8 · One day/week 10am–5pm · 30-min slots
Google Ads active
MSK Injections
1
this week
5 new patients in June · target 4/week
Weekly target: 4 · Same day as scans · All one-off
Google Ads active
Shockwave
—
Launching 16 July 2026 · Package-based
Target once live: 5 new patients/week
Launching 16 Jul
New Patient Trend — June 2026
Weekly new patients by service
Weeks: 2–8 Jun · 9–15 Jun · 16–19 Jun (partial). Psychotherapy and Shockwave at 0 — launching.
Google Ads — Campaign Performance (last 30 days)
Google Ads · Search
Physiotherapy
● Active
Spend (30d)
£—
Clicks
—
Avg CPC
£—
Impressions
—
Conversions (30d): —
Campaign: Physiotherapy_Search_Campaing_2026
Google Ads · Demand Gen
Massage
● Active
Spend (30d)
£—
Clicks
—
Avg CPC
£—
Impressions
—
Conversions (30d): —
Campaign: Demand_Gen_sports_massage_01-04-2026
Google Ads · Search
MSK Injections
● Active
Spend (30d)
£—
Clicks
—
Avg CPC
£—
Impressions
—
Conversions (30d): —
Campaign: Injections_Search_Campaing_01-06-2025
Google Ads · Demand Gen
Ultrasound Scans & Treatments
● Active
Spend (30d)
£—
Clicks
—
Avg CPC
£—
Impressions
—
Conversions (30d): —
Campaign: Ultrasound_Treatment_Demand_Gen_01-04-26
Meta (Facebook & Instagram) — Account Performance (last 30 days)
ad account act_513508427980441 · data via Meta Marketing API
Spend (30d)
£1,085
2 active campaigns · both Physio
Leads (30d)
51
CPL £21.28 · target <£30
Reach (30d)
41,750
98,948 impressions · CPM £10.97
Video Views (30d)
8,092
Post engagement: 9,835
Link CPC (30d)
£0.52
1,445 link clicks
Meta · Physio
Physio | Original Campaign
● Active
Spend (30d)
£584
Leads
23
CPL
£25.38
Reach
25,906
1,263 clicks · Original prospecting campaign
Meta · Physio
PHYSIOTHERAPY
● Active
Spend (30d)
£502
Leads
28
CPL
£17.92
Reach
17,395
827 clicks · Better CPL than Original campaign
Meta · Massage
MASSAGE
⏸ Paused
Spend
£0
Note
Paused
Massage new patients from chiro referral only — no paid push currently
Meta · Ultrasound
ULTRASOUND
⏸ Paused
Spend
£0
Note
Paused
Meta Ultrasound campaign paused — only Google Demand Gen active for scans
Website Traffic — GA4 Channel Breakdown (Apr–Jun 2026)
Sessions by channel
Total: 14,465 sessions · Apr 1 – Jun 19 2026 · Property 253994080
| Channel | Sessions | New Users | Bounce Rate | |
|---|---|---|---|---|
| Cross-network (Demand Gen) | 9,024 | 8,445 | 84% | |
| Direct | 1,796 | 1,493 | 72% | |
| Organic Search ★ best quality | 1,171 | 672 | 37% | |
| Display | 990 | 833 | 72% | |
| Referral | 509 | 219 | 12% | |
| Paid Social (Meta) | 331 | 322 | 87% | |
| Paid Search | 245 | 197 | 69% | |
| Organic Social | 205 | 203 | 70% |
Note: Cross-network high bounce (84%) is normal for Demand Gen — users see the ad and don't engage with the landing page before booking or calling. Organic Search at 37% bounce indicates high intent traffic — the strongest converting channel. Paid Social 87% bounce is expected for cold audience campaigns.
Issues & Actions
Physio new patients below target
30 new physio patients in June (to 19 Jun) vs 80/month target. Running at ~10–12/week vs 20/week target. Google Ads Search campaign active — check CPC and conversion tracking with Dennys to confirm whether GA4 conversions are being captured correctly.
30 new physio patients in June (to 19 Jun) vs 80/month target. Running at ~10–12/week vs 20/week target. Google Ads Search campaign active — check CPC and conversion tracking with Dennys to confirm whether GA4 conversions are being captured correctly.
Psychotherapy showing 0 new patients
Service launched June 2026 (Therapist A 1.0 FTE). 0 bookings recorded in Nookal as new patients. Either no patients booked yet, or CBT appointment type name needs confirming in Nookal. Check if "CBT and Psychosocial Therapy" is the correct type name active in the system.
Service launched June 2026 (Therapist A 1.0 FTE). 0 bookings recorded in Nookal as new patients. Either no patients booked yet, or CBT appointment type name needs confirming in Nookal. Check if "CBT and Psychosocial Therapy" is the correct type name active in the system.
Ultrasound Scans below target
7 new scan patients in June (target 32/month = 8/week). Best week was w/c 9 Jun (4 patients). Demand Gen campaign active (£14–15/day). Landing pages may need review for scan-specific content — currently traffic goes to ultrasound treatment pages, not diagnostic scan page.
7 new scan patients in June (target 32/month = 8/week). Best week was w/c 9 Jun (4 patients). Demand Gen campaign active (£14–15/day). Landing pages may need review for scan-specific content — currently traffic goes to ultrasound treatment pages, not diagnostic scan page.
Meta — two physio campaigns running in parallel
"Physio | Original Campaign" (£584/mo, 23 leads, CPL £25.38) and "PHYSIOTHERAPY" (£502/mo, 28 leads, CPL £17.92) are both active. Total physio Meta spend = £1,085/mo. Consider consolidating into the better-performing PHYSIOTHERAPY campaign (lower CPL £17.92 vs £25.38). Both targeting physio audience with no service differentiation.
"Physio | Original Campaign" (£584/mo, 23 leads, CPL £25.38) and "PHYSIOTHERAPY" (£502/mo, 28 leads, CPL £17.92) are both active. Total physio Meta spend = £1,085/mo. Consider consolidating into the better-performing PHYSIOTHERAPY campaign (lower CPL £17.92 vs £25.38). Both targeting physio audience with no service differentiation.
Meta — Ultrasound and Massage campaigns paused
Google Demand Gen is running for Ultrasound (£391/mo) and Massage (£181/mo) but no Meta campaigns are active for these services. Ultrasound in particular (8/week target) could benefit from Meta retargeting of landing page visitors who didn't convert via Google.
Google Demand Gen is running for Ultrasound (£391/mo) and Massage (£181/mo) but no Meta campaigns are active for these services. Ultrasound in particular (8/week target) could benefit from Meta retargeting of landing page visitors who didn't convert via Google.
Shockwave launch prep — 16 July
Service launches 16 Jul. No Google Ads or Meta campaign yet. Target: 5 new patients/week. Action: set up Nookal appointment type, create Google Ads campaign, build landing page before 16 Jul.
Service launches 16 Jul. No Google Ads or Meta campaign yet. Target: 5 new patients/week. Action: set up Nookal appointment type, create Google Ads campaign, build landing page before 16 Jul.
Conversion tracking — initial_consultation_purchase event
Sent to Dennys. Needs verifying that booking completion fires as a Google Ads primary conversion. Currently showing 0 conversions in some campaigns despite active bookings.
Sent to Dennys. Needs verifying that booking completion fires as a Google Ads primary conversion. Currently showing 0 conversions in some campaigns despite active bookings.