KCWC | Marketing & New Patient Report

New Patient Tracker · June 2026

Bookings This Month

3

June 2026 (19 days)

↓ 57% vs May

Monthly Target

20

5 new patients/week

17 behind

Month Projection

~5

At current pace

75% below target

Best Month (Apr)

42

2× monthly target

Benchmark

Trends · Jan–Jun 2026

New Patient Bookings (Monthly)

initial_consultation_purchase events · Target line = 20/month

Website Sessions (Weekly)

Last 13 weeks · Google Ads paused from Wk 18 (late Apr)

What's Driving the Numbers · Month-by-Month

Hover over chart bars for quick notes. Full context below — target is 20 bookings/month (5/week).

April 2026 42 bookings — 2× target ↑

Best month on record. Google Ads running at full budget across chiro and massage campaigns with strong traffic — up to 541 sessions in one week (Wk 16). Meta also active. This is the benchmark to return to.

Google Ads active Meta active Peak sessions 541/wk

Late April — Google Ads paused Sessions: 439 → 132 in 1 week ↓

Google Ads spend dropped to zero around Wk 18 (w/c 27 Apr). This was the single biggest driver of the drop — paid search was generating 60% of all website traffic. Sessions fell immediately and stayed low for the next 6 weeks.

Google Ads paused 60% traffic loss overnight

May 2026 7 bookings — 65% below target ↓

Two compounding problems: (1) Google Ads off all month — sessions bottomed at 47/wk. (2) Meta instant forms campaign generated 41 leads but GHL sync broke ~7 May — none received automated follow-up. The 41 leads effectively went cold with no contact. Only organic and direct traffic feeding bookings.

Google Ads off GHL sync broken (41 leads lost) Sessions 47–82/wk

June 2026 (to date) 3 bookings — 19 days in ↓

Still feeling the hangover from May. Google Ads and Meta website leads campaign both restarted 19 Jun at £20/day each. Conversion tracking still unoptimised (Dennys fixing final URLs and marking bookings as primary conversion). Expect gradual improvement over the next 2–3 weeks as campaigns build momentum.

Campaigns restarted 19 Jun Conversion fix pending (Dennys) Projection: ~5 by month end

Forward Bookings · Next 14 Days (PracticeHub)

0 new patient appointments in the forward book. All 36 patient appointments across the next two weeks are return patients. Staff adjustment slots (Laura Occhinnero) excluded from counts. New patient bookings expected from w/c 29 Jun as current Meta/Google leads convert.

Week 1 · Mon 22 – Sun 28 Jun

19

patient appointments confirmed

0 new patients booked

Week 2 · Mon 29 Jun – Sun 5 Jul

17

patient appointments confirmed

0 new patients booked

Week 1 · Mon 22 – Sun 28 Jun

Day	Time	Patient	Type
Mon 22	16:15	K. Williams	Pre-report
Mon 22	16:30	S. Roscoe	COC Adj
Mon 22	16:30	M. Jewsbury	Pre-report
Mon 22	17:30	N. Dogra	Progress
Mon 22	17:45	S. Lawn	COC Adj
Mon 22	18:30	E. Whittaker	Members Adj
Mon 22	18:45	A. White	POA Follow Up
Tue 23	16:00	R. Pickering	Members Adj
Tue 23	16:00	L. Pickering	Members Adj
Tue 23	17:30	N. McDonnell	Wellbeing
Tue 23	17:45	H. Young	COC Adj
Tue 23	18:00	F. Jaynes	Members Adj
Tue 23	18:15	S. Thota	Members Adj
Tue 23	18:45	S. Krichen	Progress
Wed 24	12:15	C. Evangelou	Members Adj
Thu 25	16:00	K. Williams	Progress
Thu 25	17:45	H. Young	COC Adj
Thu 25	17:45	S. Lawn	COC Adj
Fri 26	10:15	S. Roscoe	COC Adj

Week 2 · Mon 29 Jun – Sun 5 Jul

Day	Time	Patient	Type
Mon 29	16:00	M. Voller	Pre-report
Mon 29	16:15	S. Roscoe	COC Adj
Mon 29	16:30	V. Collins	Members Adj
Mon 29	17:30	S. Lawn	COC Adj
Tue 30	16:00	C. Evangelou	Members Adj
Tue 30	16:15	M. Brown	COC Adj
Tue 30	16:30	F. Jaynes	Members Adj
Tue 30	17:45	H. Young	Pre-report
Wed 1 Jul	12:00	A. Alexander	Membership
Wed 1 Jul	12:15	G. Bendle	Wellbeing
Thu 2 Jul	17:30	H. Young	Progress
Thu 2 Jul	17:45	W. Crawford	Membership
Thu 2 Jul	18:00	M. Moller	Members Adj
Thu 2 Jul	18:15	E. Ridley	Wellbeing
Fri 3 Jul	10:00	A. Ranson	COC Adj
Fri 3 Jul	10:30	S. Roscoe	COC Adj
Fri 3 Jul	12:45	M. Voller	Progress

Ad Performance · Last 90 Days

f

Meta Ads

Active

Total Spend

£2,266

Total Leads

66

Bookings

9

Avg CPL

£34

Cost/Booking

£252

Avg CPC

£0.85

Website Leads ✓ (Active · £20/day)

Sends to landing page → PracticeHub booking

£1,282

Spend

25

Leads

9

Booked

Instant Forms (Retiring — GHL sync broken)

41 leads captured · 0 bookings · GHL never received

£983

Spend

41

Leads

0

Booked

G

Google Ads

3 Active · 6 Paused

Conv. actions = form submissions, not confirmed bookings — Dennys fixing primary conversion to initial_consultation_purchase

Last 7 Days

£314

286 clicks · 5 conv

Last 30 Days

£1,134

683 clicks · 28 conv · £1.66 CPC

Last 90 Days

£3,962

2,253 clicks · 82 conv

30-Day Campaign Breakdown

Search — Phrase Match ★ Best

64% of all conv actions · £34.94/conv

£629

Spend

18

Conv

£2.52

CPC

Demand Gen — Chiropractic

Lowest CPC · started Apr 2026

£199

Spend

4

Conv

£0.97

CPC

Search — Exact Match

Highest CPC · lowest conv rate

£306

Spend

6

Conv

£1.35

CPC

6 campaigns paused: Brand, Prospecting-Chiro, PMax, Massage ×3 — all at £0 spend

Website Traffic · Last 90 Days (GA4)

Sessions by Channel

Total 2,449 sessions · 19 Mar – 19 Jun 2026

Paid Search 1,456 (59.5%)

Direct 398 (16.3%)

Organic Search 236 (9.6%)

Cross-network (PMax) 138 (5.6%)

Organic Social 110 (4.5%)

Paid Search Performance

1,456 sessions · 83% bounce rate · 0 conversions recorded

Critical Issue

Massage campaign was sending 1,230 clicks to a P&M thank-you page. Chiro campaign pointing to form success page. Both sending traffic to dead ends. Fix issued to Dennys.

83%

Bounce Rate

£0.85

Avg CPC (good)

17

Full Journey Bookings

0

Tracked Conversions

Open Issues & Actions

Google Ads — wrong landing page URLs
Massage campaign pointed to P&M thank-you page. Chiro campaign also sending paid traffic to form success page. Fixes sent to Dennys 19 Jun. Awaiting confirmation.

Conversion tracking not optimised
initial_consultation_purchase (actual bookings) is not a GA4 key event and not imported into Google Ads. Google has been optimising toward bot-inflated form submissions. Dennys to fix.

Meta instant forms — GHL sync brokenResolved
41 instant form leads from Apr–Jun not received by GHL. Decision: retire instant forms for KCWC entirely. Now running website leads only — traffic goes to landing page → PracticeHub booking. GHL only connected to P&M Facebook account; no dependency needed.

Google Ads data not connectedResolved
Google Ads script now syncs KCWC campaign data to Google Sheets daily (1am). Dashboard reads summary and daily tabs automatically. Campaign spend, CPC, conversions and 7/30/90-day breakdowns all live.

PracticeHub forward booking dataResolved
API connected and date range resolved. Forward bookings now pulling live Mon–Sun week data from PracticeHub, excluding staff adjustment slots. Refreshes daily.